8. Cookies and trackers
Our site uses Plausible Analytics, an audience measurement tool that sets no cookies and shares no data with third parties, so it requires no consent. We also use the Meta (Facebook) pixel and Google Analytics, trackers that set cookies and send browsing data to Meta and Google for marketing measurement and targeting, as well as Microsoft Clarity, which records page interactions (clicks, scrolling, mouse movement) to produce session recordings and heatmaps, with sensitive fields masked; this data is sent to Microsoft, which may process it outside Morocco. These trackers load only after you explicitly agree: until you answer, or if you decline, none of them runs. You can change your choice at any time below.
Cookie inventory
| Name | Category | Purpose | Lifetime |
|---|---|---|---|
| aq-marketing-consent (local storage) | Essential | Records your choice about the advertising pixel | 6 months |
| NEXT_LOCALE (cookie) | Functional | Remembers the language you picked in the language menu | 1 year |
| _fbp / _fbc (Meta pixel) | Consent-gated | Not currently set — the pixel is disabled pending its classification | 90 days when active |
| _ga / _ga_* (Google Analytics) | Consent-gated | Audience and marketing campaign measurement (Google) — set only after you agree | 2 years |
| _clck / _clsk (Microsoft Clarity) | Consent-gated | Session recordings and heatmaps to understand how the site is used (Microsoft) — set only after you agree | 1 year (_clck), 1 day (_clsk) |