Short-Term Rentals and Airbnb in Morocco 2026: Complete Investment Guide
Équipe Aqarrati
Experts en immobilier au Maroc
Morocco welcomed 14.5 million tourists in 2024, a historic record, with a target of 17.5 million for 2026. This unprecedented tourism dynamic is propelling demand for short-term rentals, with Marrakech, Agadir, and the Atlantic coast leading the way. Property owners betting on Airbnb and short-term rentals show occupancy rates of 65 to 80% in high season, with gross yields that can reach 12 to 18% annually.
Why is short-term rental in Morocco so profitable?
The combination of tourism growth, low-cost flights to Marrakech and Agadir, and the rise of digital platforms like Airbnb and Booking.com creates a particularly dynamic short-term rental market. The average price per night in a riad in Marrakech now exceeds 850 MAD, compared to 500 MAD in 2021.
Best cities for short-term rentals in Morocco
| City | Average gross yield | Average night price | Occupancy rate |
|---|---|---|---|
| Marrakech (Medina) | 14-18% | 800-1,500 MAD | 75-85% |
| Agadir | 10-14% | 600-1,200 MAD | 65-75% |
| Essaouira | 9-12% | 500-900 MAD | 60-70% |
| Tangier | 8-11% | 450-800 MAD | 55-65% |
| Fez (Medina) | 8-10% | 500-850 MAD | 55-65% |
Short-term rental regulations in Morocco
Since 2023, Morocco has put in place a regulatory framework for short-term tourist rentals. Property owners must obtain an operating authorization from the municipality and pay a tourist tax (10 MAD per night per person). Rental income is subject to income tax (IR) at a 10% flat rate on gross receipts.
How to optimize your Airbnb listing in Morocco
- Professional photos: invest in a real estate photographer (500-1,500 MAD)
- Catchy title in FR, EN and AR to reach all target audiences
- High-speed Wi-Fi is mandatory: the number one selection criterion for travelers
- Offer both air conditioning AND heating for shoulder seasons
- Local concierge service or property manager for check-in and cleaning
Costs to budget for an Airbnb investment
- Airbnb/Booking fees: 3% to 15% of each booking amount
- Concierge or property manager: 15% to 25% of revenues
- Maintenance and repairs: budget 5% of annual revenues
- Water, electricity, Internet: varies by property
- Home insurance with short-term rental clause: 2,000 to 5,000 MAD/year
Tips for successful short-term rental
- Target international travelers: French, Spanish, English and Gulf clientele
- Decorate in an authentic but comfortable Moroccan style
- Get great ratings to appear at the top of search results
- Offer additional services: airport transfer, excursions, local cuisine
- Adjust pricing based on seasonality and local events
Frequently asked questions
Do you need a license to rent via Airbnb in Morocco?
Yes, since 2023, short-term tourist rentals require a municipal authorization. A tourist tax of 10 MAD per night per person is also mandatory.
Which is the best city in Morocco for an Airbnb investment?
Marrakech offers the best returns (14-18%) thanks to its constant tourist flow. Agadir is more affordable to buy in and offers a good return/risk balance. Essaouira appeals to fans of character properties.
How can I manage my Airbnb rental remotely in Morocco?
Use a local rental management agency or professional concierge for check-in, cleaning, and maintenance. These services cost between 15% and 25% of revenues but guarantee quality and continuity.
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